BUS165 - Marketing Management
Key Information

Course Name

Marketing Management

Department

Business

Course Number

BUS165

Type

Lecture
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This course provides an overview of marketing elements including developing, pricing, promoting, selling, and distributing goods and services nationally and internationally. Topics include the marketing mix, segmentation, research, consumer behavior, promotion, pricing, and distribution.

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Guildford College is a Designated Learning Institution (DLI) and we are approved to host international students. To apply for a study permit, international students need an acceptance letter from a DLI. For more information about DLIs, visit the Government of Canada's website. DLI Number: O179335207982

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